Case Studies

Furniture Lifestyle Photography on Location and Studio - A Case Study

In this blog post I go through key concepts that work well for furniture photography: interior location and studio room-set photography. I have shot bedroom furniture on location and living room furniture in the studio capturing details along the way. My specialty is photography that sells a lifestyle and shows how furniture fits in a home whether that home is an interior location house or a constructed room-set in a studio.

Interior Location Photography

Case Study 1: Little Home for John Lewis Collection Shoot

These fun images were shot in a large house in London featuring the childrens furniture and bedding ranges. They were shot with natural light with a little bit of LED-lighting or white board as fill in some instances.

Location Photography

With stylist Portland Mitchell and AD Adam Nowell

Image captured on location with stylist Portland Mitchell and AD Adam Nowell.

Image captured on location with stylist Portland Mitchell and AD Adam Nowell.

Furniture Room-set Photography

Case Study 2: Lifestyle for Next Online

I shot these lifestyle images for Next in their studio. The room-sets allow for lifestyle product images to be shot for online with ease. I lit through the windows which got ‘window scenes’ added in post production.

Room-set furniture photographer

Room-set Photography

With stylist Abi Tominey-Smith

Image shot with stylist Nicole Betts for Next Retail.

Image shot with stylist Nicole Betts for Next Retail.

Which one to go for, a studio or a location shoot? Well, that all largely depends on the budget and what is required creatively. Location houses are generally more expensive to hire, and the furniture needs to be transported and stored. However location houses give you the best way to convey a lifestyle including showing details in a real house such as the windows and the view. Those things are trickier to get right in a studio shoot. I love shooting on location with natural light or with a combination of natural and artificial lighting. 

I also love shooting in a studio room set as it gives you so much 100% control over your lighting and your angles won’t be restricted by walls. You can tweak the lighting until the ‘sun’ is exactly where you need it. I work with talented set builders who make the rooms look so great and highly realistic. I take pride in creating natural looking light and a lot of my furniture work here on my website has been shot in studios. For the average customer they DO look like a real home. It is generally more cost effective than location houses especially if you have a lot to shoot.

See more of my interior and homeware lifestyle photography here.